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New data shows that mobile features have become a key factor that customers weigh when choosing a bank.
Business Insider IntelligenceIn Business Insider Intelligence's second annual Mobile Banking Competitive Edge study, 64% of mobile banking users said that they would research a bank's mobile banking capabilities before opening an account with them. And 61% said that they would switch banks if their bank offered a poor mobile banking experience.
See the rest of the story at Business Insider
See Also:
- Signet Jewelers has agreed to an $11M settlement for alleged fake accounts
- Fiserv announced it's acquiring First Data for $22B — and it reflects a continuing trend of consolidation in the processing space
- The latest earnings rounds show banks need to focus on mobile engagement strategies
SEE ALSO: These are the trends creating new winners and losers in the card-processing ecosystem
from Business Insider https://read.bi/2V0mjHF
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