- Life insurance is fundamentally hard to sell; it’s morbid to think about, promises no immediate rewards, and often requires a lengthy paper application with minimal guidance.
- Despite the popularity of personalized products in other areas of finance and fintech, life insurance largely remains unchanged.
- A small, but growing pocket of insurtech startups are shaking up the status quo by finding ways to digitize life insurance and increase its appeal.
Life insurance is a fundamentally difficult product to sell; it requires people to think about their deaths without promising any immediate returns.
BII
And, despite tech innovations and the development of personalized services in other areas of finance, life insurance remains largely unchanged.
See the rest of the story at Business Insider
See Also:
- Atom Bank might get acquired by BBVA
- THE EVOLUTION OF THE US NEOBANK MARKET: Why the US digital-only banking space may finally be poised for the spotlight
- Fiserv's $22B purchase of First Data marks one of the largest acquisitions in the fintech industry
from Business Insider https://read.bi/2PREtHN
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