It's not enough for banks to offer customers a sleek mobile banking app — they need to be personalizing their services

• The ability to conduct banking activities via a sleek mobile app is no longer enough to satisfy consumers — it's table stakes.
• Banks need to focus on deploying robust personal finance management (PFM) features that pull consumers in.
• There are three common approaches banks can take to effectively implement these tools.

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It’s no longer enough for banks to offer customers a sleek mobile banking app; in fact, they expect it.

Business Insider Intelligence

And with emerging fintechs continuously creeping in on incumbents’ marketshare, legacy banks must work to provide additional tools that will keep users engaged in-app — and prevent their eyes from wandering to startup solutions.

See the rest of the story at Business Insider

See Also:

• Southeast Asia is the best market for fintech
• 70% of Chinese P2P lenders could disappear
• 2018 was a standout year for fintech funding

from Business Insider https://read.bi/2SkASEl