Chipotle is considering raising prices as minimum wages rise, but the CEO says not to panic — they 'don't want to be like Whole Foods' (CMG)

Hollis Johnson

• Chipotle is considering raising prices as minimum wages increase and the labor market tightens. 
• "We have a model that we can invest in our labor," CEO Brian Niccol told Business Insider. "And, we will use sales growth coupled with some pricing to handle it."
• Niccol said that Chipotle wants to remain accessible, and that the chain will be careful to avoid raising prices to a degree that could scare away customers.

ORLANDO, Florida — Your Chipotle burrito may get more expensive in 2019. 

The fast-casual chain hired an outside consultant to analyze the menu's pricing, item by item, executives said at the ICR Conference on Tuesday. 

See the rest of the story at Business Insider

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from Business Insider https://read.bi/2RPNDtk