The company behind 'Fortnite' is taking on Apple, Google, and Steam with its next move: a digital storefront for games (AAPL, GOOG, GOOGL)

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• "Fortnite" maker Epic Games is taking on the world's biggest players in digital gaming — from Apple and Google to Valve's Steam service — with a new storefront: the Epic Games Store.
• There are more than 200 million registered players in "Fortnite," which means there are more than 200 million Epic Games accounts. That puts Epic on top right from the jump.
• Epic is offering an attractive incentive to game makers and publishers: an 88% share of profits, which undercuts the industry standard 70-30 split by 18%.

In September 2017, Epic Games added a new "Battle Royale" mode to "Fortnite" — a low-key, third-person shooter that launched earlier that summer. 

In the subsequent 15 months, "Fortnite" has become a household name.

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SEE ALSO: How big is 'Fortnite'? With more than 200 million players, it's now equal to nearly two-thirds the US population

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