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Business Insider IntelligenceConsumers are finally starting to adopt smart home devices, with nearly 60% owning at least one device. This presents an opportunity for e-commerce companies to enter the smart home and encourage purchasing through the devices.
The smart speaker has become the face of the smart home in many ways, attracting the lion’s share of attention as companies look for ways to take advantage of the growing platform. But there’s a problem: Consumers aren’t using the smart speaker to actually buy products very often.
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See Also:
- President Trump's task force is recommending pricing changes for the USPS
- Security startup Pindrop nabs $90 million for voice security
- 5G could replace Wi-Fi for manufacturers
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