Payless / YouTube
- Would you pay $600 for a pair of Payless sneakers?
- Some influencers would.
- As part of a viral ad campaign, the discount shoe retailer opened up a luxury shoe store and filled it with its cheap footwear.
- Branded "Palessi," the company managed to trick fashion influencers into paying over the odds for its discount shoes.
- According to AdWeek, the reactions of the prank victims will be used for cable TV and social media ads.
- The influencers were given their money back and got to keep the shoes for free.
Payless had some fun at the expense of influencers recently.
With some help from advertising agency DCX Growth Accelerator, the discount shoe retailer filled a former Armani store with its own shoes and added an additional zero onto its regular prices.
See the rest of the story at Business Insider
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