Apple and Google have a long way to go to catch Amazon in the smart speaker race (AMZN, KRX, GOOGL, AAPL) - Creak News

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Apple and Google have a long way to go to catch Amazon in the smart speaker race (AMZN, KRX, GOOGL, AAPL)

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  • Smart speakers comprise one of the fastest-growing device segments in the consumer technology market today.
  • This growth has been driven by rapid hardware iteration in the market since Amazon’s introduction of the Echo smart speaker and the Alexa voice assistant in 2014.
  • Despite their growing popularity, nearly half of respondents to Business Insider Intelligence’s Smart Speaker Survey still don't own a device — which presents a long runway for adoption.

First Alexa was playing music and turning on the lights. Then she helped you book appointments, put together grocery lists, and try on new clothes. Now she’s letting you video chat with friends and family — and soon she’ll be able to sense how you’re feeling.

The Smart Speaker MarketBusiness Insider Intelligence

And she’s not alone. In the years since Amazon's 2014 introduction of the Echo, smart speakers have become one of the fastest-growing device segments in the consumer technology market, and other tech giants have been iterating hardware to develop their own flagship devices — most notably the Google Home powered by Google Assistant, the Apple HomePod powered by Siri, and the Galaxy Home powered by Samsung’s Bixby.

See the rest of the story at Business Insider

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