Starbucks
- When Peter Dukes helped invent the Pumpkin Spice Latte in 2003, he had no idea that the drink would become an icon — and a symbol of what it means to be "basic."
- Coming to terms with the incredible success of the PSL was "definitely a process," Dukes told Business Insider's podcast Household Name.
- Today, Dukes said he doesn't think too much about the Pumpkin Spice Latte's reputation. But, if people having fun with the drink means it is basic, "so be it," he said.
- Listen to Business Insider's new podcast "Household Name," to hear the history of the PSL from Dukes' perspective. To hear the full story, subscribe to the podcast for free here.
The inventor of the Pumpkin Spice Latte had no idea what the drink would become when he helped create the iconic beverage in 2003.
See the rest of the story at Business Insider
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See Also:
- Starbucks is facing a 'basic' Pumpkin Spice Latte-infused identity crisis
- A woman who spends $500 a month at Starbucks claims she was forced to go to the hospital after drinking a Frappuccino with disturbing tablets at the bottom
- Coca-Cola just spent $5.1 billion on a massive British coffee chain, and it sets the scene for a battle with Starbucks
SEE ALSO: Starbucks is facing a 'basic' Pumpkin Spice Latte-infused identity crisis
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