BI Intelligence
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Media consumption is at a saturation point. After rising for much of the last decade, total digital time spent has been nearly static since the start of 2015. As a result, it's increasingly difficult for content producers to win over minutes of consumers' time.
One platform, though, is poised to move the needle and provide a new avenue to boost digital time spent: the connected car. Consumers will spend more time in cars that offer a range of connectivity options, giving them the chance to use the services they know and love in the car.
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See Also:
- How insurtechs are tackling the notoriously tricky area of life insurance
- Here's why hackers are unlikely to target smart speakers like Amazon Echo or Google Home, according to a cybersecurity expert
- Three untapped opportunities wearables present to health insurers, providers, and employers
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