How brands can benefit as voice streamlines product discovery, drives sales, and boosts customer loyalty (GOOGL, AAPL, AMZN, MSFT) - Creak News

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How brands can benefit as voice streamlines product discovery, drives sales, and boosts customer loyalty (GOOGL, AAPL, AMZN, MSFT)

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5b71addf8ea82f1a008b5282 1536 1126Business Insider Intelligence

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence,  click here. Current subscribers can read the report here.

Voice assistants, including Amazon's Alexa, Google's Assistant, Apple's Siri, and Microsoft's Cortana, are pegged to trigger widespread transformation across the retail industry in the years to come.

Voice assistants offer an additional level of convenience and speed over other shopping channels, and these advantages are driving consumers to embrace the technology for their shopping needs. Today, 6% of US adults have engaged in some sort of voice shopping, according to Business Insider Intelligence estimates. By 2023, voice commerce adoption is expected to reach 49% of US adults.

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