Hollis Johnson
- Buffalo Wild Wings is partnering with DraftKings to create a fantasy football game that customers can play on the chain's app.
- The chain's investment in fantasy sports reveals Buffalo Wild Wings' interest in entering the sports gambling business following the end of a federal ban on sports betting.
- Earlier this year, the CEO of Buffalo Wild Wings' parent company told Business Insider that he was aiming to figure out a "21st-century incarnation of what made it so successful during particularly the early 2000s," in an effort to turn around the chain.
Buffalo Wild Wings' latest plan to get customers in the door reveals a shift in strategy for the chain.
See the rest of the story at Business Insider
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SEE ALSO: Buffalo Wild Wings is 'actively exploring' adding sports gambling to restaurants
from Business Insider https://ift.tt/2wBrUcP
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