The technology from this sneaker company was banned in the NBA for being so effective — but fitness enthusiast and casual wearers alike are both flocking to their newer styles

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APL

• I've been seeing these APL TechLoom Phantom sneakers all over social media (on both men and women), and started wondering if they'd be the "next big thing" in footwear. 
• I think they will be.
• They're incredibly comfortable and stylish enough to wear both in and out of the gym.
• Celebrities and fitness stars love them, and at $165 per pair, they're not overwhelmingly expensive or inaccessible — a perfect formula for success.
• Check out women's sizes here and men's sizes here.

I'll be the first to admit that I spend way too much time on Instagram. But the hours I dedicate to mindlessly swiping through stories or scrolling through photos aren't always for naught. Sometimes my time spent on social media ends up leading me to new trends, products, or styles I wouldn't have otherwise considered writing about or buying for myself. 

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