The brawl between KSI and Logan Paul is the inevitable consequence of the YouTube algorithm's race to the bottom

Logan Paul/YouTube

• Two of the biggest YouTubers on the planet, KSI and Logan Paul, will fight each other in a boxing match on Saturday.
• YouTube boxing matches are a weird new trend and it's all because creators have to make ever-more extreme content for views and revenue.
• KSI and Logan Paul are both controversial creators who have pushed the boundaries of taste, and their fame has only been possible because YouTube is so unregulated.
• Digital culture expert Amelia Tait says there shouldn't be a "moral panic" about the fight, but says the nature of YouTube fame means that it takes sex, violence, or hate to get noticed.

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On Saturday 25 August, two YouTube stars will fight each other in a 21,000-capacity arena in Manchester, UK, despite neither being a professional fighter.

British vlogger KSI, real name Olajide Olatunji, will slug it out against American rival Logan Paul. They are two of the most famous YouTubers of all time, thought to be earning millions from ads against channels boasting hundreds of millions of views.

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SEE ALSO: YouTuber Logan Paul called out KSI for his 'disgusting' remarks about women, and it's a sign their pre-fight trash talk is going too far

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