Millennials are creating a mounting crisis for some of the most iconic beer brands in America

Jason Cairnduff/Reuters

• Beer sales are slipping, with iconic brands including Coors Light, Budweiser, and Heineken being hit especially hard. 
• Millennials and Gen Z are more likely than older generations to prefer wine and spirits over beer, creating a growing crisis in the beer industry. 
• Beer industry giants are turning to nonalcoholic beverages and marijuana in an effort to boost sales. 

---

 

Beer sales are slipping, and millennials are to blame. 

See the rest of the story at Business Insider

NOW WATCH: How Nike's dad shoes became an iconic sneaker

See Also:

• Applebee's is making a comeback by ditching food that people 'can't pronounce'
• These popular brands say Trump's tariffs will force them to raise prices
• Papa John's founder says the pizza chain made a mistake when it removed him as its public face

SEE ALSO: White men are the future of beer — and that's terrible news for the struggling industry

from Business Insider https://ift.tt/2vjoQ4h