Here's what CEO Tim Cook told employees about Apple's $1 trillion valuation

Mike Blake/Reuters

• Apple CEO Tim Cook said in a memo that the company's $1 trillion market capitalization was "not the most important measure" of its success.
• Cook added that Apple's success was a result of its focus on products, customers, and company values.
• "Financial returns are simply the result of Apple's innovation, putting our products and customers first, and always staying true to our values," Cook said in the memo.

---

Apple Chief Executive Tim Cook said on Thursday that the iPhone maker's $1 trillion market capitalization was "not the most important measure" of the company's success but was instead a result of its focus on its products, customers and company values.

In a memo to Apple's more than 120,000 employees that was seen by Reuters, Cook called the valuation a "significant milestone" that gave the company "much to be proud of." But he said it should not be the Cupertino, California, company's focus.

See the rest of the story at Business Insider

NOW WATCH: Here's why the US Men's team sucks at soccer

See Also:

• Four years after Facebook paid $19 billion for WhatsApp, the app finally has a feature to make money
• Amazon has responded to Trump's threats over the US Postal Service and formed a lobbying group
• Bird, a $2 billion electric scooter startup, has expanded into Europe

SEE ALSO: Apple is officially the first $1 trillion US company — here's the competition it knocked out to clinch that milestone

from Business Insider https://ift.tt/2O8zVw9