Emirates launched a new flight targeted at a small city in New Jersey that most Americans have never heard of — and it's a brilliant strategy

Boeing

• Emirates launched its first non-stop flight between Dubai and Newark Liberty International Airport in New Jersey.
• The route is targeted at New Jersey's large Indian, Pakistani, and Bangladeshi population.
• According to Emirates, traffic flow into and out of the Indian subcontinent account for 1/3 of the airline's entire US business.

---

Over the past three decades, Emirates built quite a business for itself connecting the world through its home base in Dubai, United Arab Emirates. For its US business, that means customers flying into and out of the Indian subcontinent.

"The US to Indian Subcontinent market is indeed our biggest traffic flow and we concentrate heavily on that," Matthias Schmid, Emirates' senior vice president for North America, told Business Insider in an interview.

See the rest of the story at Business Insider

NOW WATCH: What people are missing when it comes to trade, stocks, and the market's favorite recession signal, according to a JPMorgan chief strategist

See Also:

• Hurricane Lane is wreaking havoc on Hawaii. Here's how US airlines are responding.
• Ryanair mailed nearly 200 unsigned checks for delayed or canceled flights and customers are furious
• BMW just unveiled its long-awaited Z4 sports car and it's beautiful

SEE ALSO: I flew Virgin Atlantic from London to New York to see if Richard Branson's airline is still one of the world's best — here's the verdict

FOLLOW US: On Facebook for more car and transportation content!

from Business Insider https://ift.tt/2BUg6Yq