Vintage photos chronicle IKEA's stunning evolution from mail-order catalog to furniture giant - Creak News

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Vintage photos chronicle IKEA's stunning evolution from mail-order catalog to furniture giant

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IKEA 1970 CatalogIkea

Seventy-five years ago this week, a Swedish teenager named Ingvar Kamprad founded his first company by selling replicas of his uncle's kitchen table and smaller items, like pencils and pipes. He decided to call the company IKEA: an acronym that incorporated the first letters of his own name and the name of where he grew up (his family farm, Elmtaryd, near the village of Agunnaryd).

Since then, IKEA has become a household name in interior design across the world, known for its minimalist, affordable furniture.

To catalog and celebrate this history, IKEA debuted a museum in 2016 in Ć„lmhult, Sweden. It features 20,000 items from the company's history, the museum's creative director, Cia Eriksson, told Business Insider. What IKEA couldn't find from its own collection, it bought from flea markets and online auctions.

Let's take a look at IKEA's evolution.

When 17-year-old Ingvar Kamprad founded IKEA in 1943, Sweden was in the middle of an economic downturn, Eriksson said.

Ikea

Kamprad grew up poor on a farm near the village of Agunnaryd, so he "needed to make use of everything he had."

IKEA

This thrifty mindset informed the vision for IKEA: to sell sold low-priced, simple products for the masses.

Ikea

Kamprad died in January 2018.




See the rest of the story at Business Insider

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from Business Insider https://ift.tt/2NT4IwN

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