There's still only one real reason why people pay for Amazon Prime (AMZN)

AP/Scott Sady

• Amazon Prime members still overwhelmingly cite free two-day shipping as the most important perk of the membership, according to a new survey by The Diffusion Group.
• 79% of the Prime members who were surveyed cited the perk as most important. The second-highest was Prime Video, with 11% saying it's the biggest perk of Prime.
• Prime is one of the biggest drivers of growth at Amazon, as members tend to spend more money, more often on the website.

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Amazon Prime's free two-day shipping is still first in most members' hearts.

According to a new survey by The Diffusion Group, 79% of Prime members said that the free two-day shipping perk is the "primary reason" they subscribe to the $119-a-year — or $12.99-a-month — service.

See the rest of the story at Business Insider

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