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- Steve Jobs' former ad man Ken Segall thinks Apple CEO Tim Cook is getting "vanilla" advice, and it means the company is not taking enough risks in its marketing.
- He said the tone of Apple's advertising has changed significantly since Jobs died in 2011, and the firm is failing to create personalities around new iPhones.
- Apple is poised to unveil its second-quarter earnings on Tuesday, during which we'll hear more about how the iPhone X has been received by customers.
Ken Segall, an advertising veteran and one-time ally of Steve Jobs, is worried that Apple is losing some of its chutzpah under CEO Tim Cook.
In an interview with The Daily Telegraph, the former creative director at ad agency Chiat/Day said Apple is not taking some of the marketing risks it did under Jobs and is failing to create personalities around new iPhones.
See the rest of the story at Business Insider
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