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Generation Z, also known as iGen or Centennials, is arguably the most pivotal generation to the future of retail. By 2026, the majority of Gen Zers will reach adulthood, and their spending power will reach new heights. Retailers and brands need to start establishing relationships with Gen Zers now to ensure success in the years to come.
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See Also:
- These are the 25 brands that millennials love the most
- Trump tweeted that Amazon 'lost' the Supreme Court's major ruling on sales tax, but here's why he's wrong
- Trump is doubling down on his claims that Amazon uses the US Postal Service as a 'delivery boy,' and it could be a major blow to countless American businesses
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