How a group of students turned their discovery of a cheaply-made Soviet camera into a photography style and international business

Lomography

• Lomography, a company dedicated to selling analog film camera products, is still surviving despite the introduction and takeover of digital photography.
• Their story started in 1991, when a group of students from Vienna stumbled upon a Soviet-made camera that produced unique and quirky results.
• Their laissez-faire, no-rules approach to photography quickly spread, and what started as a small group of photographers showing off their work grew into an international company. 

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Sally Bibawy and Matthias Fiegl want you to know that film’s not dead.

They're two co-founders of Lomography, which morphed from a simple non-profit society centered around sharing the end results of non-traditional photography into an international brand — selling film, analog cameras, and accessories in an almost completely digital age.

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