- Google is revamping its ads business, which includes killing the DoubleClick brand, the company's widely used ad-serving technology.
- Google's ad business is sprawling and touches everything from search to video and display, making it hard for advertisers to understand what they're paying for and how to buy it.
- Google Ads is the new name for Google AdWords and “is the front door for all advertisers to buy on Google services,” Sridhar Ramaswamy, svp of ads, told reporters on Tuesday.
Google wants to make it easier for brands to understand its complex advertising ecosystem, so the company is overhauling how its ad products and services are organized and sold.
At a press event on Tuesday, Sridhar Ramaswamy, Google’s svp of ads, announced a new structure for its ads business. Google’s extensive list of ad offerings—which spans search, display, video and app-install ads—is hard for advertisers, publishers and agencies to navigate, he said.
See the rest of the story at Business Insider
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- 'We have no trouble walking away': The New York Times says it's not beholden to Facebook and Google
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