Apple is overhauling Siri — and the voice assistant may finally catch up with Amazon's Alexa (AAPL, GOOGL, AMZN) - Creak News

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Apple is overhauling Siri — and the voice assistant may finally catch up with Amazon's Alexa (AAPL, GOOGL, AMZN)

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  • Since it launched Apple's Siri voice assistant has promised to transform the way we use our devices, but has never lived up to its potential.
  • But some new updates to Siri that are due out this fall could transform it, making it much more capable and useful.
  • With the updates, Apple could regain ground lost to Google and Amazon in race to popularize voice computing.


Apple may be about to transform Siri from being the butt of numerous jokes into the capable, powerful, and competent digital assistant it's long promised.

If Apple can pull it off, the move may help the company re-establish itself as one of the leaders in fast-growing market for voice-based computing and possibly even allow it to leapfrog Amazon's Alexa, which is at the heart of its widely popular Echo smart speakers.

See the rest of the story at Business Insider

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