Paramount Network
- Paramount announced on Tuesday another "Yellowstone" prequel series, "1932," is in the works.
- The "Yellowstone" season-four finale was the biggest cable telecast since 2017.
- Its creator, Taylor Sheridan, is making more shows for Paramount+.
Paramount Network's "Yellowstone" is easily the biggest hit on cable TV, and the network recently renewed the series for a fifth season.
The show's season-four finale was watched by 9.3 million viewers on January 2 — the biggest cable telecast since 2017. It's also up substantially from the 5.2 million viewers who tuned in for the season-three finale the day it aired.
Paramount Network said that a total of 15 million total viewers had watched the finale since it aired.
Other data shows that "Yellowstone," which stars Kevin Costner as a powerful rancher, has grown its audience with each season.
Parrot Analytics measures audience demand, which accounts for the interest in and engagement with, or overall popularity, of a TV series. According to Parrot Analytics, audience demand in the US for the full season-four run was:
- 32.7% higher than season three's demand
- 126% higher than season two's demand
- 134% higher than season one's demand
But "Yellowstone" is only one series from its creator, Taylor Sheridan, who is developing several other projects, including ones that expand the "Yellowstone" franchise.
ViacomCBS (which is changing its name to Paramount) — the Paramount Network parent company — announced on Tuesday that a new prequel series "1932" is in the works for Paramount+.
Two other Sheridan shows have already premiered on Paramount+.
Paramount is betting on Sheridan as a brand for its streaming platform, even though the streaming rights for "Yellowstone" belong to NBCUniversal's Peacock, which landed the series in 2020. (Paramount+ launched in March.)
So the first three seasons and eventually the fourth are available on Peacock; new episodes air on Paramount Network; and spinoffs are set for Paramount+.
The Paramount+ Sheridan strategy has been successful so far.
After the "Yellowstone" prequel "1883" debuted on Paramount+ in December, the streamer said it was its most watched original-series premiere yet. The premiere also aired on Paramount Network last month, where it scored 4.9 million viewers.
After it debuted, "1883" was 10.7 times more in demand than the average series in the US, on par with "Yellowstone" season one, according to Parrot Analytics.
And "Mayor of Kingstown," another Sheridan-created Paramount+ series, was 19.2 times more in demand than the average series in the US after debuting in November, Parrot Analytics said. That's closer to the demand for "Yellowstone" season three.
The figures indicate that the "Sheridan universe" has potential to help Paramount+ grow is subscriber base.
Below is everything that Sheridan is making beyond "Yellowstone," in alphabetical order:
Paramount+
"1883" is a prequel to "Yellowstone" starring Sam Elliott, Tim McGraw, and Faith Hill.
Paramount+ says the series "follows the Dutton family as they embark on a journey west through the Great Plains toward the last bastion of untamed America."
Episodes are available to stream weekly.
Paramount Network
Paramount announced on Tuesday during an investor presentation, a new "Yellowstone" prequel was in the works called "1932." It will follow another generation of the Dutton family during the Great Depression.
Paramount Network
"6666," based on the historic Texas ranch that showed up in "Yellowstone" season four, is a spinoff of the series that's in the works.
Mario Anzuoni/Reuters
David Oyelowo is set to star as the title character, who was the first Black deputy US marshal in the American West.
Rachel Luna/WireImage/Getty Images
Sylvester Stallone is set to star as a New York City mobster who relocates his family to Kansas City, Missouri. Sheridan is executive producing, while "Boardwalk Empire" creator Terence Winter is on board as the showrunner.
FX
"Land Man" is in the works with Billy Bob Thornton in talks to star. It's based on a Texas Monthly podcast about the oil business.
Daniele Venturelli/WireImage/Getty Images
Nicole Kidman and Zoe Saldana are in talks to star in this series about female marines. The producer and actor Jill Wagner is producing with Sheridan.
Paramount+
Season two of "Mayor of Kingstown," which stars Jeremy Renner, is in the works. The streamer says the series "follows the McLusky family — power brokers in Kingstown, Michigan where the business of incarceration is the only thriving industry."
from Business Insider https://ift.tt/VHwEJ61
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