Audi wants to turn the price screw - from March these cars will be more expensive

• Surcharges are a done deal for the majority of small and mid-size models as well as the increasingly popular crossover and SUV models.
• Audi makes exceptions for pure electric cars and plug-in hybrids - as well as for its A7 and Q8 fat cats.
• The current chip shortage could lead to longer delivery times, as it has for competitors from Daimler & Co. - in which case "old price protection" is supposed to take effect at Audi.
• Visit the Business section of Insider for more stories.

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VW's premium brand Audi will start charging more for its new cars in just under two weeks. "For all model series, including all derivatives and RS models, the basic model prices will increase as of March 1, 2021, as part of the 2021 price round," reads an advance information letter to the Ingolstadt-based company's sales partners. The letter is available to Business Insider. "You will learn more details about the amount of the price adjustment as well as the new basic prices on February 22, 2021," Audi lets it be known.

This means that those interested in the Audi A1 small car will now have to prepare for rising prices, as will users of typical company cars à la A4 and A6 and all fans of the SUVs Q2, Q3, Q5, Q7, and the sporty TT and R8 two-door models.

The top-end models Audi A7 and Q8 as well as the pure electric vehicles of the e-tron line and all TFSI-e vehicles, i.e. plug-in hybrids, are expressly excluded from the new pricing.

The manufacturer is trying to reassure concerned dealers who fear massive delays in the production of Audis ordered by their customers, for example, due to the current widespread shortage of semiconductors in the industry: "In the event of longer delivery times due to production, the old price protection will remain in place," the southern Germans promise.

A statement on the announcements under the simple heading "Price adjustment by Audi" has been requested from Ingolstadt. In it, the editors ask whether the four-ring label - like its Wolfsburg sister brand VW Passenger Cars for the first time - also plans to make the price adjustment "CO2-oriented." VW Passenger Cars had informed its dealers of the "consistent implementation of the 'Volkswagen way to ZERO'" and to this end recently announced price increases "in a range of 1.2 percent on average for the Up (small car series; editor's note) to 1.7 percent on average for the Passat family (mid-size, editor's note)." By "zero", the Wolfsburg-based twelve-brand group means its declared long-term goal of zero emissions, climate-neutral mobility.

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