Impossible Foods is ramping up the plant-based breakfast battle with a new breakfast sandwich at Burger King

Impossible Foods

• Impossible Foods just announced a new plant-based pork substitute and a sausage product that will appear in a Burger King breakfast sandwich launching at the end of January.
• The announcements represent the meat alternative company's first major new product launches since it debuted the original Impossible Burger back in 2016.
• The company hasn't revealed when the ground pork alternative will actually launch, but has said it will likely appear in restaurants before making its way to grocery stores.
• The sausage will appear on a new breakfast sandwich launching in Burger King restaurants in a few test markets at the end of January.
• The new Burger King menu item gives Impossible ammunition to compete with rival Beyond Meat, which has meatless breakfast alternatives available in chains such as Dunkin' and Carl's Jr.
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Impossible Foods just announced its first new products since debuting its popular plant-based "beef" burger in 2016 — Impossible Sausage and Impossible Pork, the former of which will be launching in a breakfast sandwich available at select Burger King locations this month. The launch represents the startup's next major step forward as it competes with rival Beyond Meat to dominate the market for plant-based meat alternatives.

Impossible Foods will be testing its first sausage product at 139 Burger King restaurants at the end of the month. located in Savannah, Georgia; Lansing, Michigan; Springfield, Illinois; Albuquerque, New Mexico; and Montgomery, Alabama. Those restaurants will be getting the Impossible Croissan'wich, a sandwich that consists of egg, cheese, and Impossible Sausage on a toasted croissant. 

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• Impossible Foods is teasing a major announcement coming next week, and it's likely to be a plant-based pork sausage

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