We compared 5 Wegmans-brand products with their name-brand counterparts and saw why the regional grocer's brand is worth the hype

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• Wegmans is a beloved regional grocer with a cult-like following with stores in New England and the mid-Atlantic.
• The company sells a variety of products under its own in-house brand, which shoppers rave about.
• The Wegmans-brand products are usually marked with labels that say "Organic" or Wegmans "Food You Feel Good About," which mean the food has no artificial colors, flavors or preservatives. 
• We compared five Wegmans products to their name-brand counterparts to see which was better, and the regional grocer won almost every time.
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There are a lot of reasons to love Wegmans.

For some Wegmans-lovers — or Wegmaniacs, as they are sometimes called — the grocer's in-house brands are enough of a reason to shop at the chain, which has just over 100 locations.

"Wegmans brand products are abundant, well-priced, and exceed quality expectations for a store brand!" said Cheri McDonald, an ex-Wegmans employee and self-described Wegmaniac. "There are many products you can only find at Wegmans; some because they are native to Rochester, [New York] (or other nearby areas) and some because they are original to Wegmans."

The Wegmans-brand products are usually marked with labels that show that items are either organic or part of the Wegmans "Food You Feel Good About" label, which has no artificial colors, flavors or preservatives. 

We tested products from the Wegmans-brand and their name-brand counterparts in a five-part head-to-head to see if the Wegmans brand was really worth all the hype. 

True to its reputation, the Wegmans brand did not disappoint and beat out the name-brand almost every time. 

Here was our experience:

We started the comparison by picking up items from the Wegmans store in Brooklyn, New York. We bought all the Wegmans-brand products there and even picked up a few of the name-brand products as well.

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Then we picked up the rest at a local Target in Manhattan's Tribeca neighborhood.

Shoshy Ciment/Business Insider

We tried to find products there that were comparable to the Wegmans products.

Shoshy Ciment/Business Insider


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See Also:

• I ate chicken nuggets from 6 fast-food chains, and the best were also the cheapest
• I tried most of Wegmans' fresh and made-to-order food options and some of it was better than a restaurant meal
• We compared products from Wegmans' brand with the same items from Trader Joe's to see which beloved private label is better

SEE ALSO: Meet the Wegmans fans who waited for hours in the rain to be the first shoppers at the grand opening of the cult-favorite grocer's new store in Brooklyn

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