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Business Insider Intelligence
The consumerization of healthcare — a fundamental shift in patients’ preferences, behaviors, and demands around healthcare services — is threatening hospitals' bottom lines. For the first time, patients are transforming from passive recipients of healthcare services to active participants in their own health. They're flocking to online review sites to choose which doctor to see, skipping hospital visits in favor of a health clinic in their local CVS, and aren't afraid to ditch providers that don't offer them an engaging experience.
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- Companies like Google and Microsoft are making big investments in startups looking to disrupt healthcare. Here's where 5 top tech giants are placing their bets.
SEE ALSO: Top 5 Healthcare Startups & Digital Health Tech Disruptors in 2018
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