Crystal Cox/Business Insider
- When Jeffree Star and Shane Dawson launched their highly-anticipated makeup collaboration on Friday, it almost instantly sold out.
- As diehard fans crashed the Jeffree Star Cosmetics website, critics questioned why people were buying makeup from a YouTuber with little experience in the beauty industry.
- I purchased the entire line — except for the Diet Shane lip balm, which was unavailable — at a very busy New Jersey Morphe store that same day.
- Though I initially had high hopes, I was a bit disappointed. Many of the eye shadows felt chalky to me and I found most of the liquid-lipstick shades unwearable, though I did appreciate the unique packaging.
- Visit Insider's homepage for more stories.
Eye-shadow palettes are the focal point of the Jeffree Star Cosmetics x Shane Dawson collaboration.
Crystal Cox/Insider
The $52 Conspiracy palette features 18 shades, while the $28 Mini-Controversy palette has nine.
In my opinion, the outer packaging of these palettes is enough to impress most shoppers. The larger palette is packaged in a black-and-white spiral-print box, while the smaller product is contained in a black box with a 3D static print.
Dawson and Star detailed the creative process behind creating these packages in their recent YouTube series.
The Conspiracy palette is arguably the most-anticipated beauty product created this year.
Crystal Cox/Insider
When Star and Dawson first revealed this palette in their YouTube series, I thought it looked really unique. My feelings stayed the same once I held it in my hands just days later. Its geometric box stands out from any palette I already own, and it's leather-like material feels high quality.
I was a little concerned that it would be too heavy to actually work with, but its weight hasn't been a problem since I've started using it.
I couldn't wait to dip my makeup brushes into the colorful shadows.
Crystal Cox/Insider
When I first opened the palette, I thought the shadows looked less vibrant than they do online. However, this actually made the product seem more appealing to me, as I initially thought it looked both colorful and wearable.
I particularly loved the stamps embedded into each eye shadow, and appreciate that they really represent Dawson's work on the palette.
See the rest of the story at Business Insider
See Also:
- 6 harmful vagina myths that need to die, according to a gynecologist
- Jeffree Star fans are selling the YouTuber's sold-out beauty products for more than double their original price as customers wait for a restock
- 20 things turning 100 in 2020
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