BI Intelligence
- This is a preview of the Banking and Payments for Gen Z research report from Business Insider Intelligence.
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Generation Z, defined as customers born between 1996 and 2010, hold up to $143 billion in spending power, but haven't yet developed brand loyalties that dictate where they store and spend that money.
For banking and payments providers, attracting these customers while they're young could lead to lucrative relationships throughout their lives, with value increasing as they age, earn more money, and expand the number of financial products they engage with.
See the rest of the story at Business Insider
See Also:
- American Express is quietly targeting select cardholders with home-loan offers from mortgage rivals Quicken and Better.com
- 2020 will likely be about big bets in payments, with processors either doubling down on all-in-one apps or opening up to more partners
- Google Nest just launched a pilot with the nation's largest apartment manager — showing where it sees the next big opportunity selling smart devices
from Business Insider https://ift.tt/2xipj7o
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