How digital media businesses are successfully integrating e-commerce as a new revenue stream — and how brands can benefit (AMZN, SNAP, FB, GOOGL, EBAY, WMT)

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Business Insider IntelligenceConsumer habits are shifting to digital, driving massive changes in how people access media content as well as how they shop for products and services.

As e-commerce grows and takes greater share of total retail sales, digital media companies are increasingly pursuing new sources of revenue growth by incorporating e-commerce into their platforms and businesses in response to fundamental challenges they each face.

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