- Life insurance is fundamentally hard to sell; it’s morbid to think about, promises no immediate rewards, and often requires a lengthy paper application with minimal guidance.
- Despite the popularity of personalized products in other areas of finance and fintech, life insurance largely remains unchanged.
- A small, but growing pocket of insurtech startups are shaking up the status quo by finding ways to digitize life insurance and increase its appeal.
Life insurance is a fundamentally difficult product to sell; it requires people to think about their deaths without promising any immediate returns.
BII
And, despite tech innovations and the development of personalized services in other areas of finance, life insurance remains largely unchanged.
See the rest of the story at Business Insider
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- SoFi is launching free ETFs
- A blockchain platform for oil is making waves
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