Getty/Eamonn M. McCormack
- Amazon's recent purchase of digital pharmacy PillPack could poise it to capture more customers over the age of 65.
- Analysts at Morgan Stanley think this move could increase Amazon Prime's market reach and result in higher profits.
- Amazon's investment in both healthcare and prescription drugs are likely to increase its revenue and gross profit.
As the US population ages at a rapid rate, a new target demographic is emerging: those aging into the hands of Medicare.
For months, it's seemed like Walmart and Amazon could be entering into a war in order to capture this new and growing market of patients over 65 who are eligible for Medicare. Squaring up for battle, Amazon's recent purchase of digital-pharmacy startup PillPack could put it a step ahead, according to a note released Monday by analysts at Morgan Stanley.
See the rest of the story at Business Insider
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SEE ALSO: Walmart and Amazon could be readying for war over a growing chunk of the US population
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